My vision: Building products to help people solve their problems.
...with this in mind I create beautifully designed products that actually solve real problems for real people.
I believe change is born through curiosity.
Being born and raised in the former GDR paved the way for my curiosity about people creating states and countries, systems. Through studying political science, sociology and cultural anthropology I was fascinated by decision making processes on a non-governmental level which lead me to work at an NGO in Cape Town South Africa, an experience that was of significant value. I experienced a country in its very young democratic years which lead me to start my research on informal political participation in marginalized areas in South Africa, a Master Thesis that was published as well.
After returning to Berlin I focussed on building my career in content management and content editing. I was responsible for front page editing and building content strategies for e-commerce companies, working hand in hand with Marketing, POs and PMs. It was the core of the agile working environment that made me touch upon other teams. I realized very soon that my joy of visual communication was much stronger than "only" by words. I went to pursue a graphic design program while continuously working.
Right away I started to freelance for graphic design projects, questioning a lot of my design decisions. Driven by my science background I like to backup important decisions with theory. I was missing answers to the why - a big lack between a design decision and telling my clients why I did what I did. I started researching different approaches that would support me on this and I found UX Design, a tool box in order to be able to validate design decisions and creating space for ideas and ideations.